Last 30 Days · Apr 10, 2026
Every program pulling its weight.
— conversions across 28 campaigns. Blended CTR of — outperforms higher-ed benchmarks by a wide margin. Cybersecurity and Transfer Student programs lead the field.
Total Spend
—
Google + Meta
Supermetrics · Last 30d
Conversions
—
Google Ads platform
Google Ads API
Meta Leads
—
Pixel-tracked form fills
Meta Ads API
Blended CTR
—
Clicks / Impressions
Derived
Blended CPL
—
vs $160 higher-ed avg
Spend / (Conv + Leads)
Google Ads
Supermetrics · Account 8566804525 (Champlain only)
14 PMax campaigns · Cost, Impr, Clicks, Conv, CTR
14 PMax campaigns · Cost, Impr, Clicks, Conv, CTR
Meta Ads
Supermetrics · Account act_1226227956377005
14 campaigns · Spend, Impr, Reach, Clicks, CTR, Leads
14 campaigns · Spend, Impr, Reach, Clicks, CTR, Leads
Enrollment Funnel
Static March 2026 export · Salesforce custom objects
Live pull blocked pending OAuth creds (see admin)
Live pull blocked pending OAuth creds (see admin)
Google Ads / PMax
Cybersecurity is the engine. 168 conv at $27.28 CPA, 30.91% CTR. Psychology and Brand Direct round out the top three.
| Campaign | Spend | Conv | CPA | Impr | Clicks | CTR | Conv Rate |
|---|---|---|---|---|---|---|---|
| Loading live data… | |||||||
Meta Ads / Lead Gen
Transfer Student is the hidden gem. $11.58 CPL on 260 leads — lowest in account. Game Programs volume leader at 337 leads. Brand Purchased Leads at $100.98 CPL needs action.
| Campaign | Spend | Leads | CPL | Impr | Reach | Clicks | CTR |
|---|---|---|---|---|---|---|---|
| Loading live data… | |||||||
Enrollment Funnel / CRM
Funnel sourced from Salesforce custom objects. Live pull blocked pending OAuth credentials in n8n workflow. Next refresh: weekly Google Sheet bridge (see admin).
Inquiries
19,042
100%
App Starts
1,519
7.98%
App Submits
—
pending
Admits
1,670
—
Deposits
162
0.85%
Last updated: March 2026 manual export. App Submits field mapping requires Salesforce custom object discovery.
Recommendations / TRAFFIK
Scale Transfer Student
$11.58 CPL at 260 leads is the lowest in the Meta account. Increase budget $3-5K/mo. Frequency of 14.6 is high but intent is clearly qualified.
Pause Brand Purchased Leads
$100.98 CPL on 25 leads across $2,524 spend. Bottom quartile with no sign of recovery. Reallocate to Transfer or Game Programs.
Restructure Pre-College PMax
$377.01 CPA on 7 conversions. Campaign is consuming $2,639 monthly with minimal return. Pause or fold into a Summer Programs cluster.
Test Parent-Targeted Campaigns
31% of Meta impressions are ages 35-54 (parents) and they're the top converting Meta segment. No parent-specific Google campaigns currently.